How to Save Recipes from Instagram Reels and TikTok Videos

If you open your Instagram saved folder right now, there are probably
forty recipes in there. How many have you actually cooked? Probably zero.

That is not a willpower problem. It is a format problem. A thirty-second
Reel is designed to be watched, not referenced while you are standing in
front of a pan with oil already smoking. By the time you rewind to check
"was that one teaspoon or one tablespoon?", the garlic is already burning.

## The real pain of saving recipes from short-form video

Short-form cooking video has three structural issues as a recipe source:

- **No searchable text.** You cannot Cmd+F a Reel. You have to scrub.
- **Ingredients off-screen.** Quantities appear as tiny overlay text for
half a second, then disappear.
- **No grocery list.** You cannot hand a TikTok to your spouse and ask
them to pick up what you need on the way home.

Screenshots feel like a fix. They are not. You end up with twelve blurry
images, out of order, and still no structured ingredient list.

## Option 1: Manual transcription

The old-school approach. Open the Reel, pause every two seconds, type
ingredients into Notes. It works. It takes fifteen to twenty minutes per
recipe and you will mis-hear "half cup" as "a cup" at least once.

Use this only when the video is short and the creator put the full
recipe in the caption. Many do not — captions are optimized for the
algorithm, not for cooks.

## Option 2: General-purpose AI transcribers

You can feed a video URL to a general AI model and ask it to extract the
recipe. This works about 60% of the time. The failure modes:

- The model hallucinates quantities it cannot hear.
- It misses ingredients shown visually but never spoken.
- It returns prose, not structured data you can scale or shop from.

You still have to copy the result somewhere, clean it up, and build a
grocery list by hand.

## Option 3: Recipe Manager auto-import

This is what we built Recipe Manager for. Paste any Instagram Reel,
TikTok, or YouTube Short URL into the import box and our pipeline:

1. Pulls the audio and transcribes it.
2. OCRs every on-screen text overlay, including the quantity flashes.
3. Cross-references both sources against our ingredient database so
"half cup flour" and "1/2 c AP" become the same structured field.
4. Generates a grocery list, scaled to however many servings you want.
5. Adds dietary flags automatically, so you know if it is already vegan
or can be converted.

The whole thing takes under thirty seconds. If the extraction confidence
is low, we flag the fields we are unsure about instead of guessing.

## A quick example

A TikTok for spicy peanut noodles, saved three weeks ago. Manual
transcription: eighteen minutes, two missed ingredients, no grocery list.
Recipe Manager import: twenty-two seconds, full ingredient list with
measurements, grocery list pre-filled, one tap to add it to this week's
meal plan.

## What to do with the recipes once they are in

Once a Reel is saved as structured data, it unlocks everything else:

- Scale from 2 servings to 6 for a dinner party.
- Convert to vegan or gluten-free with one click.
- Combine four imports into a week of meals, with a merged grocery list.
- Browse similar dishes in /explore to find variations.

## Try it on your backlog

If you have a saved folder full of ghost recipes, that is the best test.
Pick the five you most wanted to make and import them. See /import to
get started, or review plan tiers at /pricing if you are hitting the
free-tier cap.

The goal is not to save more recipes. It is to actually cook them.